Hey, 👋
I’m Michelle Hatfield.
Hi, I’m Michelle, and I am based in lovely North Yorkshire. I took the leap and set up Northern Lights Creative in 2024 to fit around family life after 14 years working in-house and at various creative and marketing agencies.
I have always had a passion for design. At six years old, I was designing and making clothes for my dolls. In my teens, I worked at an architects and designed leaflets and menus for pretty much anyone and everyone. At 18, I studied an FdA in Art and Design to narrow my field, which led me to pursue a BA (Hons) in Visual Communication and a Diploma in UX Design. Upon graduating, I went straight to work as a Graphic Designer whilst also doing freelance work and have been working in the industry for 15 years, covering both digital and print. I achieved a Diploma in UX Design in 2021 and continuously study AI to make sure my digital skills are always up-to-date and evolving. Feel free to browse my Graphics and Web portfolio.
Whilst working alongside a Head of Marketing back in 2014, I developed a keen interest in marketing and started to broaden my knowledge. Over the course of my 11-year marketing career, I have specialised in social media, paid social, SEO, PPC, email marketing, print marketing, content marketing, and marketing strategy both in-house and agency-side. I have led various teams and projects across a wide variety of markets including education, SaaS, e-commerce, luxury fashion, charities, manufacturing, and FMCG. During my career, I have created all types of content including infographics, whitepapers, downloadble templates, podcasts, social videos, brochures, and more.
My love of learning coupled with being happy to adapt to company needs, has enabled me to develop a broad design and marketing skill set. As such, I can now offer an array of services including Marketing Strategy, Marketing Planning and Coordination, Digital Marketing, Traditional Marketing, Social Media Marketing, Design, Copywriting, and Content Creation.
GET IN TOUCH
michelle@northern-lights-creative.co.uk
+44 7843 276026
Education & Experience
QUALIFICATIONS
CERTIFICATE IN UX DESIGN
The UX Institute and Glasgow Caledonian University
CERTIFICATE IN MARKETING STRATEGY
Watertight Marketing
DERBY AWARD FOR LEADERSHIP AND MANAGEMENT
University of Derby
BACHELOR DEGREE IN VISUAL COMMUNICATION (GRAPHIC DESIGN)
University of Derby
FOUNDATION DEGREE IN ART AND DESIGN
York College
MARKETING
MARKETING EXECUTIVE
Queen Mary’s School, Water Babies North Yorkshire, Queen Ethelburga’s College
DIGITAL MARKETING MANAGER (AGENCY-SIDE)
Onstate, Next Chapter, Impression
DIGITAL MARKETING MANAGER (CLIENT-SIDE)
Salonwear, Uniforms 4 Healthcare, Dencowear
MARKETING CO-ORDINATOR
Sonocent Ltd. (now Glean)
ECOMMERCE MARKETING
Remade in Britain, British Heart Foundation, The Scout and Guide Shop
GRAPHIC DESIGN
FREELANCE GRAPHIC DESIGNER
Northern Lights Creative
FOUNDER, EDITOR & DESIGNER
Ure Life
GRAPHIC DESIGNER / ARTWORKER (IN-HOUSE)
Stars Craft Ltd., Bees Knees Business Products
Recent work.
Available for:
Marketing, design and digital support services built around your business.
Paid Social & PPC Campaigns
Targeted paid social and PPC campaigns designed to put your business in front of the right people at the right time. From planning and setup to ongoing optimisation, every campaign is built with clear goals and measurable results in mind. The focus is simple – make your budget work harder and turn clicks into real enquiries and sales.
Graphic Design for Digital & Social
Eye-catching graphics designed to help your brand stand out online. From social media visuals and digital ads to campaign assets and branded content, everything is created to be clear, consistent and instantly recognisable. Design that not only looks good in the feed, but supports your wider marketing goals.
Search Engine Optimisation (SEO)
Practical, results-focused SEO that helps the right people find your business online. From keyword research and on-page optimisation to content and technical improvements, every step is designed to improve visibility and bring more relevant traffic to your site. I craft an SEO strategy around t’s steady, sustainable growth, and not quick fixes.
Web, UI & UX Design & Research
Websites designed to look great, work smoothly and make sense to the people using them. Through thoughtful UI and UX design, supported by research and testing, every page is built to be clear, intuitive and purposeful. The result is a website that not only reflects your brand but makes it easy for visitors to take the next step.
PR, Digital PR & Writing Copy
Clear, engaging copy that helps your business get noticed for the right reasons. From website and campaign copy to press releases and digital PR, I create content that tells your story in a way people actually want to read. The focus is always on building credibility, visibility and genuine connection with your audience.
Design and Print Services
Design that not only looks great but works hard for your business. From brochures and flyers to banners, signage and branded materials, I can design and arrange high-quality print that helps your brand show up professionally wherever it’s seen.
Content Creation & Organic Social Media
I conduct content workshops to empower teams with the strategies and skills needed to create impactful, audience-engaging content. I also specialise in crafting bespoke content strategies that amplify a brand’s voice and engage the target audience, driving meaningful interactions and conversions.
Content Design & Marketing Strategy
I conduct workshops to empower teams with the strategies and skills needed to create impactful, audience-engaging branding, materials, and content. I also specialise in crafting bespoke strategies that amplify a brand’s voice and engage the target audience, and drive meaningful interactions and conversions.
Data Analysis & Website Tracking
Tracking performance is just as important as launching the work itself. Goals, conversions and website activity are set up and monitored to understand what’s working, what isn’t and where improvements can be made. Clear data and practical insights help shape smarter decisions, refine campaigns and ensure every part of the website is doing its job.